Through EDP, Anthem has been able to pioneer a first-of its-kind, data orchestration platform on AWS that supports market differentiating experiences. By using open-source technologies and managed AWS products, Deloitte helped Anthem shrink development cycles, democratize and secure data access, transform data to deliver rich user experiences, and improve data governance. Pivoting to a platform-based organization allowed Anthem to realign its use of data and unlock opportunities for the future. The effort included a redesign of the traditional mainframe batch-based data platform to handle core business domains into a cost-effective, scalable, reusable, and low maintenance data orchestration platform. Rapid data delivery represented an arena in which it could instead create an adaptive, responsive, flexible system that would react quickly to the changing business landscape.ĭeloitte and Anthem built a resilient, scalable, reactive-and license-free-data orchestration platform that could support an evolving ecosystem of consumers and products. The new pace of innovation, however, demanded continuously shrinking development cycles to keep up. Above all, scalability and democratization of data stood out as areas in which the planned transformation through EDP could add value.Īnthem’s existing batch-driven data loads, physical architecture, data models, and services-long considered standard approaches across the industry-had supported the existing experience platforms. It found opportunities to improve on areas such as real-time data availability, redundancy, disparate data ingestion patterns, license and vendor limitations, governance, and the ability to reuse the same dataset and services for different business and consumer needs through APIs. “As we look to reinvent healthcare, we aim to leverage the power of data to give consumers access to the care services they want and need – where, how, and when they want it.”Īt the outset of this journey, Anthem assessed the capabilities of its existing mainframe-based data centers and legacy databases. “Today’s healthcare system is overly complex, creating intractable challenges for our consumers, their families and their providers-and we must change that,” said Anil Bhatt, Chief Technology Officer at Anthem. EDP’s mission is to make available critical, real-time data to support the rapid innovation of digital engagement platforms and set a new standard for market-leading consumer experiences. The key to that effort was digitizing core assets and re-designing engagement models.Īnthem’s new Enterprise Data Platform (EDP) moved core business domains and capabilities to the AWS cloud. To create proactive, predictive, and personalized experiences for its consumers, care providers, employers, and communities, Anthem set out to become a digital-first enterprise. The drive to improve the customer-centricity of healthcare was already a rising priority before COVID-19 placed an even greater emphasis on technology-driven solutions, such as digital engagement platforms that require rich, dynamic data.Īnthem, Inc – an innovation leader dedicated to improving healthcare – launched a strategic initiative to simplify healthcare, radically enable affordability, and deliver the future of healthcare experience. It’s no wonder a popular theme among health plan providers is a renewed focus on making the quality of the human experience just as important as the quality of care itself. These new digital interaction models also bring with them the challenge of making complex systems both usable and powerful. New models for virtual care, AI/ML driven interactions, and dynamic user interfaces are driving greater demands for how technology is used throughout the industry. Rapid innovation is defining new ways to prevent, detect, and treat health issues. Healthcare is one of the fastest growing and fastest changing industries.
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